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MichMan

(14,000 posts)
3. If Buc-ees didn't sue, they would relinquish their trademark forever in another country
Thu Jul 27, 2023, 11:25 PM
Jul 2023

Let's say they wanted to expand in Mexico in the future. This Buk-ii's could then sue to stop them from doing so.

From my limited understanding, if a company allows a trademark violation to go unchallenged, it makes fighting other ones much more problematic.

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