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Cosmic Kitten

(3,498 posts)
9. It's about controling the "narrative"
Mon Jan 5, 2015, 07:38 PM
Jan 2015

The "narrative" is the dominant story people
subscribe to in defining their world view.

For example: the right-wing narrative is that THEY are strong,
uber patriots, and "liberals" are weak, un-American, traitors.
You won't sway anyone who buys that narrative with facts or reason.
Arguing the "facts" is proven to cause people to double down
on their deeply held beliefs.

The only immediate remedy is to not reinforce their
narrative, which is what a rebuttal does.
Better yet, change the framing of the issue.

Mayor DeBlasio did exactly that with the infamous ...
"are you going to keep dividing us" frame.
Rather than entertain the right-wing narrative, the mayor re-framed.



See also: George lackoff's informative C-span talk

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