Word Wars: The Koch is coming with its "wordsmiths"

[Cosmic Kitten]

9. Framing issues is about VALUES

IF the issue to be framed is about taxation
it should be in the context of the overarching
VALUES of the Populist/Progressive narrative.

Simply creating "breakouts" of where taxes are spent
does little to reinforce the values expressed in said spending,
from the Populist/Progressive perspective.
.
For example, many citizens believe military spending IS
a worthwhile "value" and that spending supports the narrative
of being patriotic. In essence, saying there is too much military
spending may reinforce Left-leaning values, while reinforcing
the right-wing frames and narrative that Left-leaning people
are weak and unpatriotic. Make sense?

As to "taxes" and spending, the framing should carefully
reinforce a Populist value system while weaving a larger
"Public interest" narrative. It needs to cut across partisan
ideological lines to avoid reinforcing the current right-wing narratives.