Word Wars: The Koch is coming with its "wordsmiths"

[Cosmic Kitten]

6. Good question. It's about values.

First things first,what are the values, the "narrative"?
Next, how to "frame" those values to support the "narrative".
Finally, communicate.

For instance; the right-wing narrative is "they" are the "real Americans"
They frame Democrats as "traitors", "unpatriotic", "weak".
This frame and narrative keep the right-wing "base" confident and assured
that no matter what the politicians do, to or for them, it's the "right thing" to do.
That specific framing keeps right-wing voters, voting against their own interests...
because, right-wing voters don't want to "feel" weak, unpatriotic or traitorous!

The MSM dominate traditional media, not social media
AND, MSM invites social media participation.