With just $36.6 million in ticket sales, 'West Side Story' is officially a box office bomb

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https://www.cnbc.com/2021/12/26/west-side-story-is-officially-a-box-office-bomb.html

Despite rave reviews, Steven Spielberg’s “West Side Story” has failed to gain traction with audiences at the box office.

In its first three weeks in cinemas, the adaption of Leonard Bernstein and Stephen Sondheim’s Tony Award-winning musical, has captured just $36.6 million in global ticket sales. Its production budget was around $100 million, not including marketing costs.

“Sounds like a write-off to me,” said Eric Handler, media and entertainment analyst at MKM Partners. “The markets that have done the best have been New York and L.A. The film wasn’t able to grab middle America, and it didn’t seem to have that great of a penetration into the Latino community.”

“West Side Story” tells the tale of love-struck teenagers from two different social classes in New York City during the 1950s. Tony, a young white boy with ties to a gang called the Jets, and Maria, a young Puerto Rican girl with ties to the Sharks gang. The Sharks and the Jets are in the midst of a struggle for control of the Upper West Side of the city, making Tony and Maria’s love forbidden.

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