Salon: The crisis of “bad feminism” is worse than you think

[Maedhros]

2. Conservatives, and others, like to reduce every argument to a semantic one.

Early feminism was naturally concerned with giving power to women to make choices: whom to elect, whether to work outside the home, whether to terminate a pregnancy.

I can't pretend to be an expert, but I try to pay attention. It seems to me that modern feminism is addressing deeper issues related to our culture at large: marketing and self image, exploitation, health, expression, etc. Naturally conservatives don't want to fight on those playing fields, so they seize on the semantics of "choice" because they think they have an advantage there.