US Muslims to reclaim 'jihad' with ad campaign [View all]
From AFP
US Muslims to reclaim 'jihad' with ad campaign
(AFP)
CHICAGO US Muslims launched an advertising and social media campaign Friday in the hopes of reclaiming the word jihad from extremists who insist on equating the spiritual quest with terrorism.
The campaign features Muslims describing their personal struggles -- the meaning of jihad -- on bus ads, Twitter, Facebook and a dedicated website: myjihad.org.
"#MyJihad is to build friendships across the aisle," says one ad showing an African American man leaning on the shoulder of a Jewish friend.
...
"Jihad is a term that has unfortunately been widely misrepresented by the actions of Muslim extremists first and foremost, and by attempts at public indoctrination coming from Islamophobes who claim that the minority extremists are right and the majority of Muslims are wrong," said Rehab, who is the executive director of the Chicago branch of the Council on American-Islamic Relations."
http://www.france24.com/en/20121214-us-muslims-reclaim-jihad-with-ad-campaign
This is an awesome campaign!