SBNation with a good piece on this..
The NFLs ban on Bluesky proves money means more than morals to the shield
The NFL is blocking teams from having Bluesky accounts while backing X and TikTok.
By James Dator Jan 22, 2025, 12:06pm EST 13 Comments / 13 New
Nobody beats the NFL when it comes to performative gestures. End zones and helmets have been adorned with slogans like Stop Hate and End Racism for four years, but make no mistake: None of this matters to the shield unless its bringing in money.
The greatest example of this came on Wednesday, with Awful Announcing catching that during a Q&A with the Patriots Fred Kirsch, VP of content for Kraft Sports & Entertainment a fan asked if the team could have an account on Twitter/X rival BlueSky, to which Kirsch replied:
Well, right now were not allowed to. We had an account briefly on Bluesky but the league asked us to take it down because its not an approved social media platform for the NFL yet.
Theres been no explanation from the NFL on why Bluesky is not an approved social media platform. Boasting over 28M users, Bluesky became an alternative to Twitter following Elon Musks purchase and rebranding of Twitter...
https://www.sbnation.com/nfl/2025/1/22/24349479/nfl-ban-bluesky-social-media-elon-musk-nazi