"Widen The Screen to Widen Our View" by Proctor & Gamble /OWN

[Budi]

https://us.pg.com/widen-the-screen/

Words alone won’t create change. Sustained action and investment are necessary to address the systemic bias and inequality in advertising and media.

Widen The Screen is an expansive content creation, talent development, and partnership platform that celebrates creativity and enables Black creators to share the full richness of the Black experience.

Only when we Widen The Screen to Widen Our View can we all broaden the spectrum of the images we see, the voices we hear, the stories we tell, and the people we understand. Fully.

This is how P&G is showing up for Black creators––both behind the camera and on the screen.
Join us to seek, share, and expect more Black stories.

*Less than 6%
of writers, directors, and producers of U.S.-produced films are Black*

*8
From 2007–2019, only 8 of 1,447 directors identified as Black women**

*15.7%
In 2019, Black characters accounted for 15.7% of all film roles**

*33%
of the top 100 films in 2019 had no Black girls/women in any speaking or named roles**

More videos at Widen the Screen youtube

‘OWN AND PROCTER & GAMBLE PRESENT: WIDEN THE SCREEN[
https://corporate.discovery.com/discovery-newsroom/own-and-procter-gamble-present-widen-the-screen-a-fuller-view-of-black-life-a-special-george-floyd-anniversary-programming-event-featuring-oprah-winfrey/