What is RedNote? The TikTok alternative that doesn't allow showing skin or LGBTQ+ content

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Source: The Advocate

What is RedNote? The TikTok alternative that doesn't allow showing skin or LGBTQ+ content

With heavy censorship of bodies and LGBTQ+ topics, RedNote might not be everything TikTok refugees are seeking.

By Ryan Adamczeski
January 13 2025 4:48 PM EST

With a TikTok ban impending, many users are turning to RedNote as an alternative — but it might not be everything they're seeking. Here's all you should know about the platform before diving in.

What is RedNote?

RedNote is a short-form video platform that doubles as an e-commerce site, offering shopping and the ability to leave reviews on products. It is the alternative to TikTok in China, where it is known as Xiaohongshu, which translates to "little red book."

RedNote recently became the number one app in U.S. stores online ahead of the impending ban. Because the company is based in China, the platform could eventually be subject to a similar ban as TikTok's.

What content is allowed on RedNote?

TikTok refugees have already noted harsh restrictions on RedNote that have resulted in their content being removed or their accounts being suspended, including for mentioning LGBTQ+ identities or for women, wearing a slightly low-cut top.

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Read more: https://www.advocate.com/news/what-is-rednote-tiktok-alternate