Gay Santa ad a surprise hit in modern Norway [View all]
Christmas ads have become an annual tradition, often appearing as mini-films with their own festive story. But one Norwegian commercial, featuring Father Christmas kissing a man waiting for him at home on Christmas Eve, has become a surprise hit.
In When Harry meets Santa, the four-minute ad by Norway's state-run Posten postal service, the man is seen writing Father Christmas a letter to the North Pole with the message: "All I want for Christmas is you." And he gets his wish.
"We wanted to celebrate the 50-year anniversary since the abolition of a law prohibiting same-sex relationships," says Monica Solberg, Posten's marketing director. The ad has been watched well over two million times online.
"The magnitude of response took us a bit by surprise. We expected a reaction, but not to such an extent."
https://www.bbc.com/news/world-europe-59738542
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