An interesting approach taken in Costa Rica to increase adoptions of mixed-breed dogs.

[Chan790]

http://vimeo.com/68726839

I think this is really a neat, fun campaign and you'd all appreciate it. Territorio de Zaguates, a dog shelter in Costa Rica having problems adopting out their mixed-breed dogs, undertook a campaign to bring exposure to their mixed-breed dogs. They did this by working with experts to identify the breeds present in their mixed-breed dogs and marketing them as unique breeds. The campaign which includes print ads, billboards, TV appearances on a popular morning show and social-media was a rousing success resulting in an increase of 1.4% in adoptions and generating a large nationwide increase in interest in mixed-breed dogs.