So my wife pointed out a video of mastriaNO

[wnylib]

9. Very true. An overall vision or theme that people can relate to.

One that is more than a single election cycle so that it will live on. Our big tent sometimes has so many voices that we have a hard time unifying ourselves and then unifying the nation with us.

Our many voices are good, but we need a vision that all, or at least most, of our voices agree with and relate to, one which appeals to our common humanity so that it reaches people outside of our big tent. Things that we all share as human beings and as Americans.

Finances are a commonly shared issue that can form a vision of the future for all of us. We could use more light shown on how wealthy Republican backers buy elections to benefit themselves at the expense of average citizens, e.g. tax cuts for the wealthy that leave the rest of us paying more for services.

That focus is a fine line to walk regarding messaging because the RWers will try to paint us as Socialists and Communists over it. I'd counter that with an image of them as the nobility and royalty of the past which we rejected in 1776.