I had a flat tire on an RV there one day. Because it was the interior tire on a pair of duals I couldn't change it myself and because it the pieces of tire trashed the plumbing under the vehicle we wound up spending a day and a half there.
It isn't in the scenic part of Colorado, it's at the western end of the great plains and it's mostly grass and sagebrush. The people who worked on our RV were very nice, friendly and competent and they directed us to a couple of very good restaurants. We noticed a lot of tree lined residential streets and a very new and clean looking high school. The downtown shopping area seemed a little down in the dumps like a lot of towns and we didn't notice any big shopping malls, but there has to be at least one big box store somewhere nearby.
From my observation I would say the population is possibly majority Hispanic.
One negative I noticed was a lot of cattle feedlots in the area. When the wind blows from the right direction the smell could be a bummer. But overall it seemed to be a typical American small town, with all the pluses and minuses that phrase implies.