When was the last time you paid for a movie, spent the last part of the film looking at your watch and hoping it...

[TexasBushwhacker]

17. Yes, having worked as an asst mgr in the '90s

I really don't think the current business model for theaters works anymore. They have to do something to get more butts in seats! If that means discount days, 2 for 1s or lower prices for smaller films, they need to do something! It makes no sense to charge the same ticket price for a big budget action film as for a small budget independent film. Unless something has changed since I was working for a theater, most of the ticket price (like 80%) goes to to studio/distributor for the first couple of weeks. The theaters make their money by selling concessions, which are overpriced as well. They need to find that pricing sweet spot to maximize profits for the studios AND the theaters.

That being said, when you get 2 to 2.5 hours of entertainment for under $25 a person (ticket + treats) movies are still a bargain compared to concerts and sporting events. But plenty of people are happy to just stream the movies at home. Being an older movie fan (68) I still prefer to see films in a darkened theater with a great sound system. I think most Boomers and Gen Xers feel the same way, but if the cost is prohibitive and the offerings are mostly targeted to the under 30 demographic, we just don't go!