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FakeNoose

(39,493 posts)
10. They've already done that, as we Pittsburghers learned a few years ago
Tue Sep 2, 2025, 11:34 AM
Sep 2

Our Steelers football stadium was built to be called "Heinz Field" and that's how we've referred to it since 2001.

However the major sponsor - namely Kraft-Heinz - informed us in 2021 that the Heinz Field stadium is to be renamed "Acrisure" Stadium. We all kind of freaked out over this, and many of us still call it "Heinz Field" anyway. But this change happened during the Covid lockdown, and there was no public demonstration or outcry over it.

Acrisure is the new-new-new brand they want to promote, even if the name "Kraft-Heinz" bites the dust.

Meanwhile much of the historic site of the original Heinz corporate headquarters on the Northside has been rehabbed into luxury and/or funky apartments, depending on one's point of view. There's way less manufacturing at the original Pittsburgh plant. The company's executive board and managers are mostly in Chicago now, or they've been laid off.

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