Costco is looking like the big winner after Target's DEI rollback

[BrianTheEVGuy]

6. You are correct

Target is high frequency, high prices and lots of impulse buys.

Costco is low frequency, low prices, mostly essentials but some impulse buys.

Both models used to work. But then Target blew up its “progressive innovative brand that elevates underrepresented communities”” image and just became Overpriced Red Walmart. I don’t see how they recover — the relationship they built with diverse customers for decades based on “we see you and support you” has been completely destroyed, and those customers are enraged and not forgiving. There’s no coming back from that.

JCPenney made a similar mistake — less bad, actually — by pissing off all of its core customers when the former Apple Store dude took over and tried to remake it from a middle class retailer with low prices into an exclusive boutique department store with $4,000 couches and fancy high end designer clothing. Existing customers fled and never came back, even after the company apologized and begged them to return. It ended in bankruptcy. Simon Malls now owns JCP because it needs to keep the stores open as “anchors” in its struggling mall environment.