Sephora Partners With Unrivaled In A 'Game Of Empowerment'
Unrivaled, the new professional women’s basketball league, has announced an exciting multiyear partnership with Sephora U.S., naming the beauty giant its official and exclusive beauty partner. The collaboration debuts just in time for Unrivaled's inaugural season, tipping off January 17 in Miami, Florida.
Sephora will bring its expertise to the league with a state-of-the-art glam room for players and by providing beauty products throughout the season. The partnership also includes prominent Sephora branding on court, in player entrance halls, and other key areas, marking the beauty giant as a trailblazing partner in the league.
This alliance adds to Unrivaled's growing list of major sponsors, including Ally Financial, TNT Sports, Under Armour, Ticketmaster, Wilson, and more.
On Friday morning, Sephora took to Instagram to share the news of their partnership with Unrivaled.
"We’re in the game of empowerment. Excited to announce our partnership with @unrivaledbasketball," the video announcement was captioned. The video shows many of the players checking out the "Sephora Glam Room" and the gifts provided by the beauty brand.
https://sports.yahoo.com/sephora-partners-unrivaled-game-empowerment-001531313.html