ABC stories on pink slime called 'unprecedented' by BPI expert witness
Last edited Tue Jun 27, 2017, 12:55 AM - Edit history (1)
ELK POINT, S.D. | The key word used by a BPI expert witness Monday to describe ABC News' Lean Finely Textured Beef broadcasts was "unprecedented."
BPI, in the 16th day of its $1.9 billion defamation lawsuit, sought to demonstrate how much negative, damaging publicity was generated by ABC during broadcasts in March and April 2012. The network referred to BPI's LFTB product as "pink slime."
Kimberly Neuendorf, a communications professor at Cleveland State University and an expert in "content analysis" -- the study of media communications -- was brought in by BPI to review and analyze ABC's LFTB stories.
After an exhaustive analysis of the LFTB stories, Neuendorf concluded that ABC's reports were the "primary driver of consumer concern" about LFTB. That concern, BPI claims, led to panic, and complaints to supermarkets. The stores eventually bowed to consumers' wishes, pulling LFTB from their shelves and bringing BPI to its knees.
Read more: http://siouxcityjournal.com/news/local/crime-and-courts/abc-stories-called-unprecedented-by-bpi-expert-witness/article_491ab7f8-1449-55f8-bf16-25e84593d442.html