Target badly misses on earnings, slashes guidance as it battles DEI backlash and reinvigorated Walmart

[Eugene]

Source: Yahoo! Finance

Target badly misses on earnings, slashes guidance as it battles DEI backlash and reinvigorated Walmart

Brian Sozzi · Executive Editor
Updated Wed, May 21, 2025 at 7:34 AM EDT 3 min read

Target (TGT) is giving itself black eyes on its earnings day.

The discount retailer badly missed Wall Street estimates for first quarter earnings on Tuesday morning and slashed its full-year outlook. Its results are likely to spark worry that consumer protests of its January retreat on diversity, equity, and inclusion (DEI) policies, combined with Trump tariffs, have created a financial tornado destined to wallop the company.

Target CEO Brian Cornell and other top execs on a media call declined numerous times to specifically say if they are raising prices because of tariffs. They also declined to quantify the sales impact of DEI-related consumer boycotts.

"Pricing is a very dynamic part of our business," Cornell said, noting price changes are an ongoing effort. "We make adjustments literally each and every week."

-snip-

Read more: https://finance.yahoo.com/news/target-badly-misses-on-earnings-slashes-guidance-as-it-battles-dei-backlash-and-reinvigorated-walmart-103038522.html

[dutch777]

1. We are boycotting big box, national corporations where ever we can incl Amazon. Sends a message.

Yep, gotta buy groceries, gas, insurance, etc. but from whom and how much makes a difference as this Target news shows.

[JustAnotherGen]

2. Black Folks are not going back there

Or to Wal-Mart.

If that's their only option in a food desert - then they must. But those of us who have options need to exercise our mobility and dollars to decimate them.

[InAbLuEsTaTe]

5. Count me in... boycott forever!!

[JustAnotherGen]

6. The new Democrat

Is young *white* male - just read that's what is needed.

Let them shop there.

[Scrivener7]

3. Welp...

[bucolic_frolic]

4. I went to Tarzhay a few times way back when

I thought they didn't have many products in the store. Could not find anything.

Nothing unsettles customers like fluctuating prices. They think they'll get a better deal if they wait, then the prices don't cooperation, so they go elsewhere. It's essentially the same strategy tried by Chuck Conaway at the first rendition of Kmart about 2001. Bankruptcy ensued in 4-5 months.