Friends took my face with the viral Sora app. I laughed. Then I got scared. - WaPo
Recently I watched a video of myself getting arrested for drunken driving. Then I watched myself burn an American flag. Then I watched myself confess to eating toenail clippings. None of it happened. But all of it looked real enough to make me do a double take. Friends made the videos using Sora, a new artificial intelligence app from the maker of ChatGPT that’s now the No. 1 iPhone download. I gave them access to my face. I never agreed to what they’d do with it.
Sora, made by OpenAI, makes it disturbingly easy to put people’s faces and voices into AI videos. You record a short selfie video to create a “cameo” profile and choose who can access it — friends, everyone or just yourself. Anyone with access can type a few words describing what they want to see you doing and generate a clip in minutes.
You can remove a video featuring your likeness from inside the Sora app. But by then its creator has already seen it, possibly shared, and maybe even downloaded and posted it in a different social app. Sora pushes the idea of consent — or having say over how you appear online — into uncomfortable territory. Until recently, using AI to fake someone’s likeness was called a deepfake and considered taboo. Now OpenAI has rebranded it as a cameo and made it the social activity of the week. Lost in the wave of LOLs is what it actually feels like to lose control of your own face.
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In a statement, OpenAI told me “you are in control of your likeness end-to-end with Sora.” When I asked why users don’t approve videos before they’re created, the company thanked me for the feedback. Translation: We know this is a problem. We shipped it anyway.
https://wapo.st/4o1eyxI
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